Friday, July 2, 2010

Levi's does Ad Campaign in Braddock, PA

Is it true? Can "BIG BUSINESS" actually do something that is good and meaningful? Well, this looks like a heck of a good start. Braddock, PA is a little town outside of Pittsburgh that is the poorest community in PA. There are some really interesting people doing creative things while trying to bring the town back to life. Levi's did an ad campaign for their new line of "work wear" in Braddock and in turn donated a ton of money to the city and they are making a documentary on the rebuilding of this devastated town. Watch the commercial and part one of the documentary here.

We Are Workers: Episode 1.. The Seeds of Change

Here is one of the commercials:

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